CELEBRATING THIRTY YEARS

1995

Making Beauty More Beautiful
We’ve spent over 30 years lovingly developing products & brand worlds, creating each to capture the imagination & provide artful experiences intentionally & thoughtfully created to connect personally with our customers.

1997

Balanced Formulation & Innovative Packaging
Bloom was our first nationally distributed collection, making its mark at the forefront of a reinvented bath & beauty industry and helped pioneer to lead the way as one of the first brands to elegantly balance fragrance & formulation and innovate the market with unique package design.

1999

Archive / Apothecary Studio
Archive started as a product introduction & quickly became a beloved minimalist luxury bath line carried by over 5,000 retailers including Barney’s and Fred Segal. The success of Archive paved the way for long-standing partnerships with brands like Anthropologie.

2001

Lollia / Modern Romantic Luxury
Margot Elena’s most recognizable & buzzed-about brand, Lollia, is a world of boudoir luxuries filled with lovely details, blushing fragrances & flirtatious touches. Coyly telling a story of modern romantic luxury, signature mix-and-match patterns adorn each sophisticated fragrance line. Lollia, with its air of quiet elegance, earned huge press accolades & sales.

2004

First Appearance on Oprah’s Favorite Things
2004 marked a milestone in our media presence. Lollia Breathe and Relax Bubble Bath appeared on Oprah’s Favorite Things for the first time. This was the beginning of a beautiful relationship with Oprah and O, The Oprah Magazine. As a self-professed bath connoisseur, Oprah repeatedly has selected Margot Elena bath luxuries as a self-care must-have that is good to give and even better to keep.

2007

TokyoMilk / Objects to Desire
TokyoMilk was born out of a vision where nothing is as it seems, daring the owner to follow the twists, turns and secrets hidden in the packaging. Retailers clamored for TokyoMilk as it defied a changing economy & was a highly successful launch in fall 2008. Editorial coverage from high profile media solidified TokyoMilk as the next must-have brand.

2012

TokyoMilk Dark
Inspired by bestselling fragrance TokyoMilk Dead Sexy, TokyoMilk Dark is not for the faint of heart. TokyoMilk Dark draws you into a world where elegant design meets irresistible fragrances & formulas for a provocative collection unlike any other. The midnight bottles are visual statement pieces, while the daring fragrance compositions deliver scents you don’t experience every day.

2013

Library of Flowers / American Small Batch Perfumery
Carefully crafted to create memorable journeys through sight & scent, Library of Flowers is a collection that has a handcrafted feel filled with personality & soul. With hand-drawn illustrations, and a free-spirited approach, Library of Flowers embodies living richly while letting go of conventional expectations. Embraced by media & retail outlets alike, Library of Flowers quickly established itself as a beloved fragrance line.

2016

The Cottage Greenhouse / Mother Nature Knows Best
Returning to our roots with nature-inspired treatments, The Cottage Greenhouse is a Botanic Beauty Market that offers indulgent treats featuring wholesome ingredients & delicious scents. This fresh, giftable spa collection is designed to energize mind, body & soul. Each treatment is filled to the brim with an assortment of fruits, vegetables & herbs.

2017

The Leader & Trendsetter in Merchandising
Unprecedented for our truly hands-on approach to all aspects of the business, our team considers every detail of our products down to how they live in a store environment. The in-house Scene Shop & Design Center provides an environment for our team to perfect the merchandising that compels customers to buy.

2022

Archive Reimagined
Margot Elena reimagined Archive in 2022. The refreshed packaging maintained the core DNA of the brand’s design principles while embarking on an extraordinary escape with fresh, sophisticated fragrances. Hand-picked for their aromatherapeutic qualities, these fragrances refresh & rejuvenate the mind & body. Simple yet evocative, Archive continues to be a captivating brand library.

2025

Celebrating 30 Years
After three decades of Making Beauty More Beautiful, Margot Elena forges ahead as a leader in the industry, launching trends & always innovating while constantly developing our beloved brand libraries. To help celebrate 30 years, we have some surprises in store for our devotees, including a brand new Lollia collection with a fragrance and range of luxuries that truly celebrate the core of Margot Elena—artful experiences intentionally & thoughtfully crafted to connect with our customers.

30 Years of Making Beauty More Beautiful

30 Years of Making Beauty More Beautiful

Thirty years...it’s quite a milestone. We are beyond proud to achieve it. For three decades, we’ve been making beauty more beautiful. Just like turning 30 years old, it’s a point where you can reflect and really enjoy the journey. And one thing we know for sure is that we couldn’t have gotten here without you, our loyal customers.

We’ve spent over 30 years lovingly developing products & brand worlds, creating each to capture the imagination, provide artful experiences intentionally and thoughtfully created to connect personally with each & every one of you. That connection point is the start of a beautiful journey. One that we’re honored to be a part of.

Bloom & Grow: Balanced Formulation & Innovative Packaging

At the heart of Margot Elena Companies & Collections has always been balanced yet luxurious formulations and innovative packaging. Each of our brand libraries tells you who they are upon first glance, and stays true to its personality down to the tiniest detail. It is that attention to detail that has captured the hearts of so many and kept them captivated through the years.

Bloom was our first nationally distributed collection, making its mark at the forefront of a reinvented bath & beauty industry. Bloom helped pioneer to lead the way as one of the first brands to elegantly balance fragrance & formulation and innovate the market with unique package design. The name Bloom is appropriate as the brand libraries that followed really grew from this initial collection.

Archive: A Pathway to Partnerships

Our second collection, Archive quickly became a beloved minimalist luxury bath line carried by over 5,000 retailers including Barney’s and Fred Segal. The success of Archive paved the way for long-standing partnerships with brands like Anthropologie.

Small businesses are also a huge part of the success of our business. We partner with more than 1,500 independent retailers across the United States and Canada to share the beauty of Margot Elena. Some of our retailers have been with us since the beginning, and it’s amazing to see them grow with us.

Oprah’s Favorite Things: A Media Milestone

When Oprah says she loves something, everyone takes note. So, in 2004 when Lollia Breathe and Relax Bubble Bath were featured on Oprah’s Favorite Things, we could not have been more thrilled. This vote of confidence resonated with so many, bringing new brand loyalists to us. And, it didn’t stop with this feature. Margot Elena products have been featured a total of 9 times in Oprah’s Favorite Things. This was the beginning of a beautiful relationship with Oprah and O, The Oprah Magazine. As a self-professed bath connoisseur, Oprah repeatedly has selected Margot Elena bath luxuries as a self-care must-have that is good to give and even better to keep.

In the Press / Media Darling

Perennially an editorial favorite, Margot Elena’s unsurpassed ability to connect with audiences by bringing beauty into their lives is championed by editors, influencers and taste-makers alike. Our brands have been featured in O, The Oprah Magazine, Martha Stewart Living, Vogue, InStyle, Nylon, Marie Claire, Glamour & more.

Celebrating 30 Years

After three decades of Making Beauty More Beautiful, Margot Elena forges ahead as a leader in the industry, launching trends & always innovating while constantly developing our beloved brand libraries. To celebrate 30 years, you can expect some special surprises. We are introducing a brand new Lollia collection with a fragrance and range of luxuries that truly celebrate the core of Margot Elena—artful experiences intentionally & thoughtfully crafted to connect with our customers. We are also rewarding our customers with savings and offers that we’ve never shared before! It’s our way of saying thank you for 30 incredible years.

We’d love for you to join us in celebrating. Whether you're just discovering the world of Margot Elena, or a brand loyalist sharing your favorites with the world, use the hashtag #30YearsofMargotElena and join a community of beauty through the decades.